Last post, I went through a checklist of items that I would use to evaluate whether an ICO (initial coin offering) would be worth investing. Check that out if you want to know what I’m talking about. In this post I would like to look into how one could actually check for the information using readily available online resources.

I would probably work my way down this list and abort if something very wrong came up – and not even consider the ICO – as there are, many, many options and it would not be worth the time to continue.

Investigating the Material produced by the ICO team

  • White-paper (usually found on their website)
  •  Website
  • Prototype
    • Quality of the prototype
    • Does it even exist?
    • What do it’s users think of it (search online again)
      • Search engine terms like “review of serviceX”, “serviceX vs serviceY”, etc
  • Brand
    • Check copyright and availability
  • Social media of the project
    • Linkedin
    • Twitter
    • Medium
  • Company
    • Country-specific registrars (check if same country as founders) ex:
      • UK:
      • Switzerland:

Endorsements by others of the project (not part of the team)

  • Search Engine
  • Social Media
    • Are bots endorsing the project? BIG RED FLAG.
    • Check if endorsements are mentioned in public profiles of people who did the endorsing.


  • Main Social Media Profiles
    • Social Mention
    • Linkedin
    • Xing
    • Twitter
    • Instagram
    • Facebook
    • Reddit, Discord, others
    • Github / code repositories (more relevant for coders)
  • Crunchbase / Angelco
  • Google Search
    • General impressions
    • How old is their history online
    • Is it easy or hard to find mentions of them online

Market and Growth potential

  • Google Trends
  • Available research into the industry (searching for industry specific reports)
    • Like…





Leave A Comment